HSY: Fashioning Dreams, Crafting Legacies


Hassan Sheheryar Yasin (HSY) is a Pakistani fashion designer and entrepreneur, renowned for his innovative designs and distinctive style.

The HSY Brand

HSY, an epitome of luxury and sophistication, embodies Pakistani heritage with a global flair, showcasing a fusion of elegance and tradition.

Signature Collections

HSY presents diverse collections, blending traditional elements and contemporary design, ranging from bridal couture to ready-to-wear, appealing to all.

Bridal Elegance

HSY’s bridal collections exude opulence, featuring intricate embroidery, lavish fabrics, and regal designs, making brides feel truly special.

Ready-to-Wear Glamour

The ready-to-wear line by HSY combines chic designs, rich colors, and comfortable fabrics, catering to modern, fashion-conscious individuals.

Luxury Pret

HSY’s luxury pret collection reflects sophistication, with finely crafted outfits blending style, comfort, and a touch of traditional craftsmanship.

Haute Couture Innovations

HSY’s haute couture line showcases avant-garde designs, pushing creative boundaries while preserving the essence of Pakistani culture and aesthetics.

Global Impact and Recognition

Recognized internationally, HSY’s brand reflects Pakistan’s diverse culture and heritage, captivating audiences worldwide with his distinctive designs.

Elegance in Fabrics

HSY employs a wide array of luxurious fabrics, from sumptuous silks to rich velvets, enhancing the allure and quality of their designs.


HSY’s remarkable journey is a blend of tradition and innovation, leaving an indelible mark on the global fashion landscape.

Hassan Sheheryar Yasin, commonly known as HSY, is a prominent Pakistani fashion designer and television personality.

With a career spanning over two decades, HSY has made a significant mark in the fashion industry.

Both in Pakistan and internationally.

His eponymous fashion label, HSY, is celebrated for its exquisite couture creations, blending traditional craftsmanship with contemporary aesthetics.

Born in Lahore, Pakistan, HSY’s journey in fashion began when he graduated from the Pakistan School of Fashion Design.

His distinctive style is characterized by intricate embellishments, luxurious fabrics, and a keen eye for detail.

HSY’s collections have graced numerous runways and red carpets, earning him accolades and a devoted following.

Apart from his fashion endeavors, HSY has also made a name for himself

As a television host and judge on fashion reality shows.

His charisma and passion for fashion have made him a respected figure in the industry,

Inspiring aspiring designers and fashion enthusiasts alike.

HSY’s commitment to the art of fashion continues to shine brightly, making him an influential force in Pakistan’s fashion landscape.

instagram: hassanhsy

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